Mission Statement :Southern Moss Outfitters was built to honor the southern outdoors with rugged, faith-driven apparel. We create gear that celebrates tradition, family, and adventure — clothing tough enough for the hunt, yet timeless for everyday life. Born in the South. Built for the Outdoors.

🌿 The Story of Southern Moss OutfittersSouthern Moss Outfitters was born out of the rugged outdoors of the South — a place where pine trees stretch high, moss hangs heavy, and life moves at the rhythm of hunting seasons and campfire nights.It started with a vision: to create clothing that wasn’t just worn, but lived in. Shirts tough enough for the woods yet clean enough for town. Hats that carried the grit of early mornings in the duck blind, but also looked sharp under Friday night lights. Gear that reflects the South’s heritage of faith, family, and the outdoors.From a small spark of an idea, Southern Moss grew into a brand for hunters, fishermen, and everyday folks who carry the South in their hearts. Every design pulls inspiration from deer tracks on muddy trails, ducks in flight over still waters, and the quiet strength of moss-covered oaks.We don’t just sell clothes — we share a lifestyle. Rugged. Rooted. Faith-driven.Southern Moss Outfitters is for those who know the South isn’t just a place on a map — it’s a way of life.